Shadowless lighting is a technique in photography and videography that aims to minimize or eliminate harsh shadows on the subject. This is achieved by using diffused lighting sources or by positioning the light in a way that reduces the formation of shadows. This technique is commonly used in product photography, portrait photography, and videography to create a soft and even illumination on the subject, resulting in a clean and professional-looking image or video. Shadowless lighting can be achieved using softboxes, umbrellas, or other diffusers to disperse the light and create a smooth and uniform lighting environment. This technique is particularly useful when capturing images or videos of reflective or glossy surfaces, as it helps to eliminate distracting shadows and highlights. Overall, shadowless lighting is a valuable tool for photographers and videographers seeking to achieve a polished and professional look in their work.